About Us



Tri Star Electronics Pte Ltd is a Singapore based company specializing in the distribution of products in Africa. Established in 1997 by a team of professionals based in Singapore, with more than 25 years of experience distributing consumer electronics products in the African continent, Tri Star Electronics key strength and focus is the distribution of consumer electronics and office equipment products all over Africa. 

The key differentiation and the niche for Tri Star Electronics is its large market share of electronics products in the African Continent. Tri Star electronics has made significant inroads into untapped African markets since the inception of the company in 1997. Today Tri Star Electronics can be counted as one of the biggest distributor of electronic products in Africa.

Unlike others, Tri Star Electronics concentrates mainly in the African Continent. Tri Star Electronics works very closely with Principal brands providing a full range of activities from showrooms, brand shops, promotional support, and warehousing and full service support where we are present.

The dedicated key Management team has a long history of doing business in the regions the company is focusing on and we have a good number of loyal customers and suppliers. They have supported Tri Star Electronics because of the long term relationship, creditability and experience of the management team and its sales personnel.

We continue to seek out long lasting relationship with suppliers and customers and challenge ourselves to provide the best products and services for our customers in the expanding African market. Our commitment to the African market can be seen by our expanding presence in Africa where we extensively invest in resources in each country to provide the best customer service close our customers.